How does maslows theory help marketers

Psychologist Abraham Maslow's - need hierarchy suggests that unmet needs help explain difficult behavior patterns. Maslow's theory holds that human beings are motivated by unsatisfied needs ; lower needs take precedence over higher needs and must be satisfied first. Maslow's Hierarchy of Needs Theory Maslow proposed that motivation is the result of a person's attempt at fulfilling five basic needs : physiological, safety, social, esteem and self-actualization.

According to Maslow , these needs can create internal pressures that can influence a person's behavior. The reason it is called the hierarchy of needs is because according to Maslow , it is necessary for an individual to fulfill the needs from the base of the pyramid in order to gain access to the second level and thus be able to move up the pyramid. Yes, there is a psychological aspect of communication that we need to cover also. Maslow's Hierarchy of Needs is a psychological theory proposed by Abraham Maslow.

It essentially divides an individual's needs into five layers. Maslow's hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his paper "A Theory of Human Motivation" in Psychological Review. This means that in order for motivation to arise at the next stage, each stage must be satisfied within the individual themselves. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up.

From the bottom of the hierarchy upwards, the needs are: physiological, safety, love and belonging, esteem, and self-actualization. Examples include consulting firms, health care providers and financial institutions. Technology Creators that develop and sell intellectual property, such as software and biotech.

Examples include software and pharmaceutical companies. Maslow's hierarchy of needs. A theory of motivation developed by Abraham Maslow ; holds that humans have five levels of needs and act to satisfy their unmet needs.

At the base of the hierarchy are fundamental physiological needs , followed in order by safety, social, esteem, and self-actualization needs. Motivation is the word derived from the word 'motive' which means needs, desires, wants or drives within the individuals. It is the process of stimulating people to actions to accomplish the goals.

In the work goal context the psychological factors stimulating the people's behaviour can be - desire for money. Some of the famous motivation theories include the following: Maslow's hierarchy of needs.

Abraham Maslow postulated that a person will be motivated when his needs are fulfilled. Hertzberg's two factor theory. McClelland's theory of needs. Vroom's theory of expectancy. Think about that funny video your friend just posted from YouTube. An awesome example of this is a company that makes a sweepstakes campaign on Instagram or Twitter that gets the consumer to take a funny picture of themselves with the product and then using a particular hashtag for the contest and the winner gets some cool limited edition product or something along those lines.

Esteem is the desire to be recognized and rewarded for your achievements either internally or externally or even both. Personal and professional growth falls into this section of the pyramid. Think of employee of the month. This is an example of an internal reward. Does your company reward its customers with a loyalty or referral program?

Perhaps your company gives some of its proceeds away to charity when the customer buys something. These are just some ideas to help brainstorm ways to make the customer feel special. People want to excel and succeed. Social media is another great outlet in which you can effectively engage your customers.

They instill drive, creativity, and reward all in one by creating a competitive atmosphere for the consumers to get involved in.

Esteem needs: We all desire to have respect and be respected by others, this includes self-esteem, confidence and a sense of self achievement. This is the highest level on the hierarchy and what we are all striving for. Want to learn more? Complaints Policy - Apprenticeships. Complaints Policy - Qualifications. Privacy Policy. Can I study whilst furloughed? Call: Email: enquiries professionalacademy.