How old is zig zag papers
Luxembourg leads the way in cannabis legalization in Europe. The Incredible History of How Zig-Zag Became a Cultural Icon The story of a year-old rolling paper company that became one of the most widely recognized brands in cannabis and cannabis culture. Created with Zig-Zag. Who is Le Zouave? Zig-Zag and Janice Joplin. Photo courtesy of janisjoplin.
Zig-Zag and Hip-Hop. The Chronic. Photo courtesy of drdre. June 08, — Last Updated October 13, Written by Vinnie Sarrocco. Save for later. The Latest. Weed, Delivered. Sign Me Up! Articles for You. Read More. Latest Articles. Stay up to date Get the latest in cannabis straight to your inbox. Discover Products. Herb About Us.
Two French brothers, Maurice and Jacques Braunstein, would eventually establish a cigarette paper company after building the Papeterie de Gassicourt, a manufacturing facility located to the west of Paris. In the beginning, the brothers would purchase large rolls of paper and process them into usable rolling papers. For their packaging artwork, they decided on a simple sketch of a single smoking Zouave. Thus, 24 years after Boris sat down to light his pipe, he was immortalized.
The infamous Zouave would continue to adorn the packaging of all "Le Zouave" paper products well beyond the founders' lives. The legend of the Zouaves can be found in many areas of French history. With the establishment of the Papeterie de Gassicourt came a valuable packaging innovation - an interleaving process that would auto-dispense the next rolling paper after one was pulled from the packaging booklet.
This was a revolutionary step for rolling paper products, which came before in a flat stack or bound like pages in a book. Fast forward 6 years and the Braunstein brothers were awarded a gold medal at the Universal Exposition in Paris for their invention. Another 6 years later in , the company name "Zig-Zag" was trademarked as a clever nod to their unique patent. The interleaving process remains a global standard for rolling paper products in nearly every country to this day.
The Braunstein brothers continued to expand their operation and new manufacturing facilities were created to support their growth. The town's position near the base of the Alps gave Zig-Zag access to a natural source of fresh water from the mountain range. This advantage allowed for a new level of quality and consistency for paper production. The Alps' fresh water is still key in upholding Zig-Zag's premium standards today. Over the years, Zig-Zag continued to gain fame around the world.
After the company was trademarked, the unmistakeable Zig-Zag man began making his way into unrelated advertisements.
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