When was reebok created

Dec 1, Aug 1, A year after the NFL deal, Reebok gained the rights to create NBA licensed product and later became the uniform supplier for the league in the season. Feb 1, This partnership made Reebok an official outfitter for the Indy Racing League, and Reebok also gained brand exposure by getting their logo on cars.

Feb 2, Aimed at a younger consumer base teens and young adults , Rbk is street-inspired clothing. Jan 31, This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Non-essential cookies are cookies that may not be necessary for the website to function and are used specifically to collect user personal data via analytics, ads, other embedded contents.

These cookies often help us improve the experience of the website. Skip to content Reebok. Reebok - Case Study. Reebok repositioned itself as a credible running shoe brand.

The goals: Reposition Reebok as a credible running shoe brand Successfully launch the Floatride running shoe and boost sell-through on Reebok.

The Results. Published Generated 1, Generated 2. The Story. Share the Floatride technology story and seed the shoe to members of the Reebok Elite. Let's Talk. ExpertVoice Cookie Policy. Workout guru Jane Fonda adopted them , and actress Cybill Shepherd wore a pair on the red carpet at the Emmy awards. By , Reebok had surpassed Nike in the US. But by , when Adidas bought Reebok, the company was far from the force it used to be.

It was still a formidable presence in the sneaker world, however, and the purchase had the potential to reshape the industry. In theory, the deal gave the united companies the might to take on Nike in the valuable US market. Yet 15 years and multiple false starts later, Adidas is putting Reebok up for sale.

It realized the two companies could better reach their potential apart than together, it said in a statement that sounded like the announcement of a Hollywood divorce. The decision was arguably overdue. It will now leave the task to another owner who has yet to be announced.

Five years later, he bought out the British parent company paywall and Reebok became American. The brand gained incredible momentum throughout the s as its shoes became the fitness and fashion sneakers of choice for many US shoppers. But its sales were already starting to flag. That year, it recorded its first drop in earnings. The shoe was a mega-hit and gave new energy to the brand. It introduced new cushioning platforms, such as its DMX Series sneakers. The company appeared to have strayed too far from its core categories and was losing relevance in the eyes of shoppers.

Its market share continued to slide , and by , its image was suffering from its reliance on mass retailers such as Sears and JCPenney. The brand was straining to keep its cool, even as it tried to address the issue.

It won a big licensing contract with the National Football league in , and signed rappers Jay-Z and 50 Cent to shoe deals in The company may not have been keeping pace with its competitors, but Adidas saw the potential for a turnaround.